Case studies
Proof,not promises.
Every account we take on starts with the same audit and runs the same framework. These are the outcomes, told the way we report them: problem, strategy, execution, result.
- $65M+
- Client revenue generated on Amazon
- 120+
- Brands managed, 6 to 8 figures on Amazon
- 3.7x
- Average client ROAS
- 42%
- Average ACoS reduction
01Home & Kitchen
7-Figure Home & Kitchen Brand
34%17%
ACoS
- $1.2M
- Monthly sales
- 50%
- Lower ACoS
The problem
A seven-figure Home & Kitchen catalog with ACoS stuck in the mid-thirties. Auto campaigns had never been harvested, broad match ran without negatives, and the best sellers were funding placements that never converted.
The strategy
Rebuild the account around profit per ASIN. Isolate match types, move converting search terms into exact campaigns, cut placement multipliers that were buying rank at any price, and redirect budget to the products with margin to spend.
The execution
Full campaign restructure in the first 30 days, weekly harvesting and negation, bid tiers set from margin rather than category benchmarks, and listing updates on the top ten ASINs to lift conversion on the traffic already paid for.
The result
ACoS moved from 34% to 17% while monthly sales held at $1.2M. The account now spends less to sell the same volume, and the difference is margin.
02Supplements
Growth-Stage Supplements Brand
4.6x
ROAS in 90 days
- 90
- Days to target
- SP + SB
- Ad types scaled
The problem
A supplements brand in a category where every keyword is contested and CPCs punish loose targeting. Advertising was growing spend faster than sales, and the team could not tell which products deserved budget.
The strategy
Narrow before scaling. Concentrate spend on the keywords with proven conversion, build Sponsored Brands around the differentiators shoppers actually search for, and use Sponsored Display to defend detail pages from competitor conquesting.
The execution
Keyword classification by intent, ruthless negation of informational and off-category terms, Sponsored Brands video for the hero SKU, and a Brand Store rebuilt so Sponsored Brands traffic landed on pages built for the query.
The result
A 4.6x ROAS within 90 days, with the account structured to scale into new keywords without losing efficiency.
03Pet Care
Scaling Pet Care Brand
+212%
Revenue growth
- 9%
- TACoS
- Catalog
- Fixed first, then scaled
The problem
A pet care brand with a catalog of broken variations, suppressed child ASINs and reviews split across duplicate listings. Ads were sending traffic to detail pages that could not convert.
The strategy
Fix the catalog before spending another dollar. Repair variation families, consolidate reviews, resolve suppressions, and only then rebuild advertising on a structure that could convert the traffic.
The execution
Flat-file rebuild of every parent-child family, suppression cases escalated and closed, listings rewritten from review language, then a phased PPC relaunch with ranking campaigns on the consolidated ASINs.
The result
Revenue grew 212% with TACoS at 9%, because organic sales scaled alongside advertising instead of being replaced by it.
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